Synergy Workshop

• A highly dynamic, collaborative session that blends discussion and inventive exercises to foster creativity, depth, and interaction
• The group synergy is used to push the learning by getting participants to build on each others ideas
• Getting clients out of the dark ... they observe from inside the room which gives them a better "feel" for consumers via the non-verbal communications
• A twist on basic focus groups

Collective Intelligence Forums

• A larger group (20 +) allows us to uncover the collective wisdom faster AND it also gives us the option of including 'dissimilar' people (users and non-users, men and women, varied ages) to stimulate the discussion
• Group synergy allows for creativity and depth
• Projective/creative exercises push thinking into new, innovative places
• Teamwork fosters cohesion and ownership
• Exploring differences and encouraging debate stretches the boundaries

Archetypal Analysis

• A brand itself is a metaphorical story that connects with the deep unconscious.
• Archetypes have proven to be very useful in marketing as they are a great way to understand the symbolic meaning a brand has for its consumers.
• By understanding the unconscious meaning of the brand for users and non-users we can identify what needs to be reinforced (the light) and avoided (the shadow) in brand positioning and communications.

Peer Reporters

• We train “reporters” of the target age group (typically teens and early-20s) to gather the data
• They are better able to feel and sense the cultural cues and any generation barrier is eliminated

Cinematographic Ethnography

• Instead of providing a written ethnographer's report, we provide a movie with highlights of our findings ... it is so much more poignant!

Consumer Immersions

• We create an immersion journey for you and your team into the world of your consumer.

Strategic Thinking Sessions

• Weaving insights into every aspect of the brand strategy
• After the study results have been presented, we conduct a strategic thinking session (as short as 2 hours to as long as 3 days) using brain-storming and ideation to empower the insights

Ideal for:

• Deepening stakeholder understanding of the insights
• Exploring new ideas and perspectives
• Weaving the insights into the brand strategy
• Identifying new opportunities

Brainstorming & Ideation

Great for:

• New products/ideas
• Insight generation
• Concept development
• Creative problem-solving

Storytelling Maps

• We work with your team to shape your story (be it a brand story; a department story or an organization story)
• We then develop a storytelling map that is a visual expression of the story, and facilitate sessions with stakeholders
• Ideal for sharing a vision; or for gaining alignment to priorities

Online Qualitative

Online Focus Groups

• Allows us to cost effectively reach geographies we might not be able to otherwise.

Bulletin Board

• Creation of a temporary virtual community related to the topic
• Provides a forum for respondents to share their thoughts and ideas while answering the moderator’s questions
• Takes place over a period of time allowing for more thoughtful and reflective responses

Maggy Faddoul

• Founder and President
• Moderator/interviewer 20+ years
• Talented in uncovering insights and translating them into inspired brand strategies
• BA in Business from Haute Études de Montréal
• Member of QRCA and MIRA

Inspired by ...

• Psychology - unconscious, imagination
• Trends & Futuristic Thinking
• Communications: Non-violent communications, 'Better Thinking', Brainstorming, Neuro-linguistic programming, Active Listening
• Qi Gong & Yoga

Colleen Cooney

• Senior Associate
• 25 years+ experience in both quantitative and qualitative research (consumer packaged goods and social research).
• She has a special gift for analysis and strategy development.

Christine Larue

• Project Coordinator
• Interfaces with recruiters and clients
• Finalizes recruiting screeners
• Coordinates all logistics
• …all with a big smile on her face and in her voice

Jan Bauer

Jan Bauer is a Zurich-trained Jungian analyst, who practices in Montreal, Canada in French and English. She has served as Training Director of the Inter-Regional Society of Jungian Analysts and she teaches at the University of Montreal.

Bruno Monyie

Bruno Monyie is our Associate Ethnographer/Cinematographer.